After re-thinking my idea

After today's session I have re-thought my orignal idea as after our discussions as I don't know what my network could really tell me about fast fashion in the respect of the impact it actually has on society.

I then started to think about the attitude that most people have which is a 'I-want-it-now-culture' where instead of saving up we want it there and then. This  is ridiculous particularly when we are in a resession at the moment. I know from first hand experience, as I work in a popular high street chain, where we are encouraged and even rewarded for getting as many people we can signed up for a store cards, in an exchange for 10-15% off their purchases. This discount doesn't really cover it when most people pay back late and end up paying more than they actually paid in the first place. Plus most people are unaware of what they are actually signing themself up for particularly as our main demographic is students and young adults who are hire earners and will continue to 'want it now' so spiral further into debt.

Since I can remember it has always been instilled in me by my parents that if you can't afford it you can't have it. You only have to flick on the tv during the day and you are bombarded with adverts telling you how you can borrow money quickly and easily with not much consideration to how it will be paid back. One advert that springs to mind tells people the credit will be in their account in 15 minutes. Whilst we are also bombarded with tv show eg Sex in the City where characters glamourise credit by saying things like 'just charge it to my Amex'.

I am no angel myself whilst have I don't have cards I do fall into the 'I want it now' culture. Having said that I think most of us are in this culture. I have fought the temptation at work where the incentive to staff is 25% discount when you have a store card on all your purchases which is attractive but debit is debit.

Have you been offered a store card when you are paying for your purchases?

Do you have storecards?

Do you keep up with the payments on your storecard?

Do you keep increasing your store card limit to keep up with what you want?

What would be your main driver for opening a store card?